A great tanning salon experience doesn’t stop once a customer walks out of the booth. To help prepare their skin, maintain their colour, and keep their tan looking fresh, customers will require the appropriate products. When a salon provides value-added retail products to its customers, it is providing them with greater value and building stronger customer relationships.
Stocking quality professional spray tan supplies is a great way to start. A properly thought out retail line will help you support your in-salon services as well as the needs of your clients who do their own home-based tanning.
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Self-Tanning Mousse for At-Home Results
Many clients would like to keep up with their tan after they leave the salon. A good quality tanning mousse can be a simple solution for keeping their colour fresh at home.
Salons need to stock a wide variety of colours to meet the needs of all of their client’s individual skin types and preferred tan colour. Additionally, salons would benefit from having a clear product guide for clients to use when selecting a product.
The best tanning mousse is easy to apply, develops uniformly, and results in the user’s desired shade. In addition, providing clearly stated directions on how to apply the product can help first time self-tanners.
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Application Tools for a Smooth Finish
Products used for tanning are items that a customer can replace as they wear down. Products used for tanning can also be added to a customer’s personal tanning system.
Consider offering:
- Tanning mitts for even product application.
- Back applicators for hard-to-reach areas.
- Exfoliating gloves for skin preparation.
- Tan remover products for correcting unwanted colour.
Customers will be able to achieve superior outcomes if they use these products correctly and apply appropriate methods.
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Products for Tan Preparation and Aftercare
The way in which you prepare your skin before applying a sunless tanning product will determine how uniformly your tan appears. Products used for exfoliating help eliminate dead skin cells from your body. In addition, appropriate moisturisers can be utilised to address dry sections of your skin.
As aftercare products are as helpful to customers as other aftercare items, they can find that aftercare products like aftercare body washes and aftercare moisturisers work well with their daily skin care regimen.
Create straightforward bundles for preparing and aftercare at your salon. They make buying simpler and provide clients with information about what products go well together.
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Stock Professional-Quality Essentials
Retail shelving should represent the types of services that are available to customers at your salon. In addition to offering retail tanning products to be used by customers in their homes, you may want to also carry retail spray tan products that can be used from professional spray tanning supplies (e.g., disposable undergarments, protective barrier creams, cleaning supplies, and equipment accessories).
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Help Customers Choose with Confidence
A broad assortment of products isn’t necessarily a good thing. Provide a variety of useful products that align with the requirements of your target audience. Teach employees how to describe product colours, techniques for applying products, and post-application maintenance.
Customers can be encouraged to purchase a complete home tanning kit by offering them the best tanning mousse and appropriate accessories.
Build a Retail Range That Adds Value
The right retail items provide support for the client’s overall salon experience after their appointment. When a salon stocks professional spray tanning supplies and easy to use retail tanning products they are able to increase the convenience level of their customers as well as generate more sales opportunities.
A thoughtfully chosen selection of products will allow your customers to retain their youthful appearance and give them a reason to visit again.
